I design scalable brand visual systems that connect vision, creativity, and operations.

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SELECTED PROJECTS

Lemme
→ Launch Content Design
→ Post Launch Content Design
→ Motion & Video Editing

Fiveable
→YouTube Ad Campaign
→UX/UI AP Score Calculator

Indie Health
→ Visual Identity

Misc
→ Bat/Dog
→ YNG Collective
→ Skin by Aspen
→ Yuuzbox

Fiveable - YouTube Ad Campaign

With almost no resources for production, I led the creative direction for Fiveable’s very first video ad campaign, crafting a compelling story that resonated with students. I directed storyboarding and oversaw video editing to maximize impact, resulting in strong positive feedback from both students and the internal team.