I design scalable brand visual systems that connect vision, creativity, and operations.

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SELECTED PROJECTS

Lemme
→ Launch Content Design
→ Post Launch Content Design
→ Motion & Video Editing

Fiveable
→YouTube Ad Campaign
→UX/UI AP Score Calculator

Indie Health
→ Visual Identity

Misc
→ Bat/Dog
→ YNG Collective
→ Skin by Aspen
→ Yuuzbox

Fiveable - AP Score Calculator UI/UX

Designed Fiveable’s new student favorite feature, increasing student engagement by 30% with a clear, motivating score predictor. Created score predictor UI based on student needs, reducing pre exam stress and increasing retention by informing students how much to prep for exam points.

Score Rating Scale UI – Designed a scoring experience that motivated students rather than intimidated them, balancing clarity with encouragement to support continued learning.

Desktop UI Priority – Since 98% of students used the desktop version, I focused on designing a preview of the product with the legacy visual component system. Prioritizing desktop ensured the design met the needs of the majority of users while setting the stage for future improvements.