YNG COLLECTIVE VISUAL IDENTITY
YNG Collective is dedicated to making life simpler, more productive, and enjoyable. Their thoughtfully designed notebooks, journals, and stationery empower individuals to stay organized and inspired. More than just a product company, YNG Collective fosters a community focused on personal growth and self-improvement. The YNG Minds podcast serves as a platform for sharing authentic stories and insights on productivity, creativity, and well-being. Embracing uniqueness and fun, YNG Collective aims to elevate lives while giving back to meaningful causes.
Visual Identity
The visual identity for YNG Collective is inspired by the fundamental aspects of life and form, utilizing a playful color palette that features vibrant tones of cyan, magenta, yellow, and green. This approach adds a sense of playfulness and quirkiness, setting YNG Collective apart from other wellness brands that typically favor earthy and muted tones. The brand elements incorporate simple geometric shapes, evoking a nostalgic playground atmosphere where users can explore their self-awareness and personal growth.
The logotype features simplistic letters, with the letter "N" representing humanity as a non-primary shape. This choice symbolizes the diversity of individuals, emphasizing that we are not all made from the same mold.
YNG Collective’s mascot is a shapeshifting cat, which embodies fun and versatility while illustrating the idea of individuality. This flexibility allows the identity to adapt seamlessly across various graphic elements.
Podcast Cover Templates
The podcast cover templates are designed to resemble a window to the outside world, incorporating geometric elements from the brand to create diverse landscapes that abstractly represent the podcast topics. This design invites listeners to engage with the content and themes discussed in each episode.
Social Media Design Templates
For the social media graphics, the approach was to maintain the core concepts of the brand identity while adapting to the specific needs of social media platforms. The template samples are divided into three categories:
Promotional Samples: Showcasing how the brand can promote its products through static social media posts.
Fun Meme-like Designs: Allowing the brand to explore humorous concepts that engage its audience.
Inspirational Text-based Designs: Enabling the brand to share motivational and educational quotes, potentially drawn from the content shared on other platforms.
