01 - Bat/Dog Jewelry
02 - Skin by Aspen
03 - YNG Collective
04 - Indie Health
05 - Lemme Vitamins
06 - Yuuzbox
07 - Illustration
Wider Visions is a wellness coaching platform founded by Megan Shekleton—an ICF Certified Executive Coach and practitioner of NLP, Hypnosis, EFT, and Breathwork. Her mission is to equip individuals with the tools to grow into their most aligned, fulfilled selves.
The original branding felt rigid and bold—misaligned with Megan’s calm, inward-focused coaching style. She needed a visual identity that reflected serenity, softness, and subtle empowerment.
Together with Creative Director Danielle Hutchens, we crafted a logo and visual assets that conveyed movement and inner expansion. The branding leans into minimalism and organic shapes to communicate peaceful transformation.
The new identity resonates with Megan’s audience and continues to support her business growth. The designs we created are still in use, successfully attracting clients aligned with Wider Visions' values.
✹ Role:
Brand Designer
Visual Designer
✦ Deliverables:
Brand Identity Design
Email Templates
Social Media Templates
✸ Client:
Wider Visions
Executive Coaching & Inner Transformation